international selling definition

Is It Possible to Set Up an International Online Business?

A good number of people would like to be independent while exploring new businesses that have outstanding potential. Independence in terms of earning a living from a viable business is easier today than it was a decade or two ago.

Hence it’s not a surprise that more and more entrepreneurs are taking advantage of technology and e-commerce platforms to set up online businesses.

Why consider an online business?

If you are an entrepreneur excited at the prospect of owning a profitable business you seriously ought to consider the viability of starting an online business. While you can merge a brick and mortar store with an online web store here are three reasons why online should be your first option.

International E-commerce platforms

With the presence of numerous international E-commerce platforms, setting up an online business has never been easier. These platforms allow you to open an online shop and sell your wares to the world.

The secret to having a successful online shop does not have to be as complicated as it looks. Two major factors will determine whether you make profits or ultimately fail in an online business.

This is:

  •  Choosing an e-commerce platform that is suitable for your business model. The kind of technology that a platform runs on will be crucial to your success
  • Determining whether you want to launch a conventional online store or a multi-vendor marketplace. This will help you in determining the best possible option of an international e-commerce platform that will support all the unique needs of your business

Examples of some of the best online platforms include:

  • Shopify Plus
  • Magento
  • Yokart
  • Big-commerce
  • Vtex

An international market

Since most businesses start small, e-commerce platforms allow you to start small like serving your local vicinity. But as your business grows to include other locales you can quickly expand internationally as most e-commerce platforms have integrated payment and shipping features that make international sales possible.


The requirements for setting up an online business are very minimal and therefore cost-effective. You can work from your apartment and have your merchandise stored in the same house or a close by warehouse depending on the volume of your inventory.

At first, you might be able to handle the business alone but as the orders increase you might need cornerstone staff.


With international e-commerce platforms, setting up a local online or international business is now very possible and at minimal cost.